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Major Tasks
Legally Commissioned & Contracted-out Programs
- Issuing national certificates for tourism guides
- Designating and managing tourism facilities and amenities
- Evaluating the level of tourism hotels (view for details)
- Implementing programs for the Travel Agents Mutual Aid Society
- Implementing operation and review of public tourism sites
- Recommending places for loan support by the Tourism Promotion & Development Fund
- Designating and supporting promotion of outstanding tourism businesses
Member Benefit Promotion Programs
- Creating the Jeju Business Center
- Scholarship programs to member companies of the association
- Selecting the Best Tourism Businesses
- Stimulating departments within the association
- Hosting the Jeju Tourists Unity Festival
- Certifying member companies and supporting their work
- Market surveys for quality growth of tourism and high quality tourism realization
- Hosting the President’s Friendly Golf Competition
- Workshops to improve work capacity of member companies
- Providing information on tourism in Jeju
- Operating golf, climbing, and soccer clubs for tourists
Promotion & Marketing Programs
- Participating in domestic tourism fairs, expos, and events as well as operating the Jeju Tourism Promotion Center
- Lending support to domestic media outlets and travel magazines
- Implementing on-site marketing to create potential demands for domestic tourism
- Promotion and marketing to attract school trips
- Promotion and marketing to attract business incentive trips
- Hosting the Jeju International Tourism Marathon Festival
- Promotion to attract Japanese tourists
- Implementing capacity building programs to attract high value-added international tourists
- Development, promotion, and marketing of Jeju’s travel products for FIT and SIT
- Implementing international sales efforts in cooperation with the tourism industry
- Implementing friendly cooperation programs with international tourism organizations
Development Programs
- Operation of the Jeju Tourism Forum
- Implementing programs to cultivate local festivals
- Improving competitiveness through consulting support to tourism businesses
- Hosting contests and awarding prizes for tourism souvenirs
- Supporting travel product development expenses
- Operating tour buses for individual international tourists
Brand Improvement Programs
- Operation of the Love Sharing Volunteer Group
- Implementing programs to promote the tourism brand externally
Tourist Protection Programs
- Improving hospitality services for tourists at the Jeju International Airport
- Support of maintenance in amenities for the tourism-disadvantaged in private tourism facilities
- Support of the establishment of the IT-based travel recruitment system in travel agencies
- Implementing programs to advance the IT-based integrative marketing system for Jeju tourism
- Implementing programs to program professional travel agencies by locality, theme, and business type
National Program
- Support programs to promote the ecosystem of the MICE and healthcare industries